Advanced Topics in Machine Learning and Algorithmic Game Theory
نویسنده
چکیده
This lecture discusses the problem of allocating ad slots given search queries, where the advertisers have constrained budgets, and the search queries arrive online. An online algorithm is tasked with allocating each term to an advertiser, with the aim of maximizing the overall revenue, subject to the budget constraints. The main result described is an online algorithm that, for a random permutation of the ads, achieves a profit of (1− )OPT with high probability, where OPT is the profit of the optimal offline algorithm. The value of is an input to the algorithm and depends on problem parameters.
منابع مشابه
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تاریخ انتشار 2012